Australian Financial Review

Greenlight for ground-breaking $350M plan to revitalise

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A $350M proposal to create a new Northern Gateway for Cronulla Mall, is set to go ahead after approval from the Sydney South Planning Panel.

The major mixed-use urban renewal project, by prolific locally-based Sammut Group, will see the transformation of an entire block – 5225sqm – at the northern end of Cronulla Mall.

It is the first major urban renewal approval for the area since Northies Hotel in 1999.

To be called VUE, the development comprises four levels of basement parking, a two-storey podium including ground-floor retail and first-floor commercial and two residential buildings.

The project includes:

·        112 one, two and three-bedroom apartments

·        885sqm of commercial space to be sold not leased, including speciality shops and restaurants

·        full-line major supermarket brand Harris Farm Markets – the first for the Sutherland Shire – set to become the well-known gourmet grocer’s flagship store.

The project has a resort style feel featuring a large communal terrace with a pavilion and pool located at podium level, while street-level landscaping and upgrades to the public domain will bring new vitality to the daily experience of the area.

VUE will sit on an amalgamated site comprised of several retail and commercial buildings along the main entry to Cronulla Beach between Croydon Street and Abel Place.

Sammut Group lodged a Development Application for the site in June 2021.

The approval comes within a month of the approval for another major Sammut Group project, PARC, a commercial building and hospitality venue PARC Pavilion they will own and operate in partnership with leading hospitality outfit Feros Group.

Sammut Group Chief Executive Officer Allen Sammut said he believes the project approval for VUE will see a reversal of fortune for the many local businesses that tackled the impacts of the pandemic.

“After a very tough few years for the local traders and retailers in the centre of Cronulla, we hope they will see this as the start of a great new time of growth and renewal. We’re extremely excited to bring a whole new life to our CBD,” he said.

“The approval for our VUE project gives us the chance to effectively ‘bookend’ Cronulla Mall with the highest level of design quality, and two very significant projects that will generate vibrancy and buzz, which the area sorely needs.”

Sammut Group Chief Operating Officer Julian Sammut said the approval gave the family business the chance to make a very positive contribution to their hometown.

“We are very conscious of the role we can play as a local family-operated firm that prides ourselves on having a commitment to quality in our DNA. “When completed, VUE will become one of Cronulla’s iconic buildings. It is a great gateway development for the area and will provide amenities to everyone in the Sutherland Shire community.

“To be able to bring Harris Farm to the Shire – and help them deliver what will be their flagship store – is a huge positive and we’re excited about the job opportunities that will come along with that,” he said.

The inclusion of Harris Farm as part of the offering had already generated significant enquiry for the additional retail spaces in the project.

VUE, which has been designed by PBD Architects will officially hit the market early in 2023, with reports of already strong interest from buyers wanting to secure an apartment.

Sammut Group is a renowned and award-winning developer of high-end residential and commercial projects across Australia.

With an extensive portfolio and impressive reputation in the New South Wales market bolstered by the success of upmarket developments such as Banc, Loft, Breeze and Drift in Cronulla, Sammut Group is also active on the Gold Coast.

Their absolute beachfront $200M 6-star luxury Coast project on Garfield Terrace has broken local price records with apartments selling for an average price of $5.25M.

Sammut Group has teamed with its venture capital partner Alceon Group to deliver VUE, Coast and the recently approved PARC.

Alceon Group is a Sydney-based investment group and is one of Australia’s largest non-bank providers of development finance, having invested over $4 billion across real estate, private equity/credit, and listed equities investment strategies.